Professional photography is often an item on the list seen as expendable. Maybe you just started your business or your business has been around for a while and all you need is a refresh, then why spend this money if you can do it yourself?
In reality, every business can benefit; photography is integral to operating your business and amplifying your success. Professional photography should be one of the top priorities of any business.
There are countless things I could say about the need to have professional photos of your products or foods online. Here are just a few I think are very important, not to mention.
1- A picture is worth 1000 words.
I bet you have heard this before, and it is very accurate! People have an inherent capacity to imagine what your product does and how it looks. Still, when they see it with their own eyes, it becomes real to them. Shoppers like to see, feel, and taste (in some cases!) what they are buying; let's help them!
2- Professional Photography showcases your business.
Many business owners (small and medium-sized ones) take their pictures instead of buying professional photography. They think it is not very important, but they forget that these images represent your brand and company in the online space.
3- Avoid misrepresentation.
When you hire a professional photographer, you know your products or foods are well represented. The business that purchases stock images to showcase their products or food is a disservice to their clients. Your client wants to see what they buy.
4- Amazing photos get discovered online.
Professional photography can boost your site's Google ranking online. When your website gets indexed, photos included, people might find them by searching for images. They might be visiting your website longer. Photos can put you ahead of your competitors!
Above, some of our own photographs we produces for our clients.
5- You can reuse Professional photos.
Why limit yourself? Professional images have the quality to be used in print. It could be a new flyer, a new menu for your restaurant, or a vehicle wrap. Honestly, the sky is the limit!
Ready to take your business presence to a new height? We can help you.
We offer professional photography services; for more information, visit the booking section of our website for rates and availability.
If you still want to try the "do it yourself" way, we are here to help; below, you will find a few links to some gear that might help you improve your pictures.
-Basic Kit. If you just want to improve the lighting of your small size products
-Advanced Kit. If you are getting serious about hobby photography and want to make it look as good as it can get.
-Do it all basic kit. You and to invest in great gear that will last you a long time? Here are a few suggestions.
-Pro level. You want more than a few good photos; you want to learn the craft and be proud of your pictures; you are not afraid to splurge on top-of-class equipment. (similar to what we use here at BB)
And that is it for today, if you have any questions, please let me know, and I will be happy to help!